Full Indie Summit talk – The 50/50 Rule

About a couple of months before Brian Provinciano’s Full Indie Summit, Brian asked me if there were any talks I wanted to do.

I thought about redoing my GDC talk (Shellrazer – Designing In App Purchase Without Losing Your Soul), but honestly, it was so close to GDC, I was a little burnt out on that talk.

For the past 2-3 years, I’ve been preaching to anyone who would listen, about this idea. The idea of the 50/50 rule.

It’s a very simple idea. Simple enough for a 9 minute talk.

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